Dec 17, 2013 – Ultra-luxury Silversea Cruises has appointed Angela Composto as its new vice president of marketing for the Americas, reporting to Kristian Anderson, senior vice president of sales and general manager for North America. She will be based in the Fort Lauderdale office.
With 20 years of experience in marketing management and promotion, Composto will be responsible for overseeing the day-to-day marketing activities of Silversea cruises inthe Americas, including the development, implementation and management of advertising, collateral, direct marketing and e-marketing programmes.
Anderson said: “I’m pleased that Angela is joining us at such an important time when our expedition fleet is growing and the company is about to celebrate 20 years of leadership and innovation in the luxury segment. Her extensive marketing experience and proven track record in leading teams to success will be invaluable to the company.”
Prior to joining Silversea, Composto was senior marketing communications director for Ryder System, Inc. Her past experience also includes positions with JM Family Enterprises, Costa Cruise Lines, and Renaissance Cruises.
Composto commented: “I’m very excited and pleased to be joining such a distinguished luxury travel company. I look forward to being a part of this highly successful team and helping the company further shape and strengthen its brand image.”
Composto holds a bachelor of business administration degree in international business from Hofstra University in New York.
About Silversea Cruises
Silversea Cruises, which is chaired by Manfredi Lefebvre d’Ovidio, is recognised as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer, Silver Galapagos, and Silver Discoverer (debuting March 2014), Silversea Cruises’ itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 700 fascinating destinations in between.
In the US, Silversea has been voted “World’s Best” by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and awarded “Best Luxury Cruise Line” by CruiseReport.com (2012) and “Best Small Ship Cruise Line” by Global Traveler (2013). International awards include “Five Star Diamond Award” from the American Academy of Hospitality Sciences (2013); “Best Small Ship Cruise Line” in the Readers’ Choice survey conducted by Britain’s Condé Nast Traveller magazine (2013); “Best Luxury Cruise Line” by Australia’s Cruise Passenger magazine (2012); “Best Small Luxury Cruise Line” by China’s Travel + Leisure (2012); and “Star Luxury Cruise Company” according to UK’s Travel Bulletin (2013).
SOURCE: Silversea Cruises